Guide's Choice Pro Shop
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Fishing Trips

Come join us on one our great fishing adventures!

Fishing Guides

Looking for a great fishing adventures while in the Eagle River Area?





Online Catalog
The ULTIMATE gift idea! The ULTIMATE gift idea!
Imagine the excitement when someone opens up a gift for a Guide's Choice Fishing Experience! We have 10 trips to choose from too...from the sun, sand and surf in Baja, Mexico to the trophy muskie filled waters of Canada. Click on the "fishing schools" link and sign someone (or yourself) up today! Birthdays, anniversaries, whatever the occasion, the angler in your life won't be disappointed!
Check here often as we'll be adding new, sale, closeout and other items at great prices! Many of the products won't feature pictures because they may be one-of-a-kind or in a limited quantity. But, rest assured they're all brand new.
"Ranger" Rick's 2009 Ranger Boat For Sale "Ranger" Rick's 2009 Ranger Boat For Sale
2009 RANGER FISHERMAN 621 W/ EVINRUDE E-TEC 250, Tandem RangerTrailer w/ shallow water option, 9.9 Johnson 4 Stroke Electric Start Kicker w’panther trim & remote controls, Minn Kota 101 thrust Maxuum Bow Mount & Minn Kota 101 thrust Transom Mount, 2 Lowrance X-510 Units, 1 bow, 1 transom w/ Lowrance 112C on console. AM/FM Stereo CD player w/remote control. Not a tournament boat, used only 4 months, low hours, beautiful color like new. This boat is a super deal, call for unbelievable pricing 715-367-1000

New Products New Products
- Our goal is to bring you the news about the latest hot tackle and equipment. We will be adding new releases to this section all the time and as soon as they become available you will find them in our online catalog.
Guides Choice Exclusives Guides Choice Exclusives
- In this section you will find items that are only available at Guides Choice Pro Shop. Please come back often to see the custom items that are only available from our store.
Muskie Tackle Muskie Tackle
- The mighty muskie is often thought of as the fish of 10,000 casts. This section of our catalog is stock full of lures, baits and tackle to help make your next trip on the water a "hands-down" success!
Guide's Choice Clothing Guide's Choice Clothing
Check out our NEW "I FED THE FISH" T-SHIRTS!! Plus - Quality outdoor apparel and unique clothing items for the angler in your family. We offer a variety of products from neoprene gloves to shirts and hats to choose from.
Books & Videos Books & Videos
- The books and videos in this section are great educational and entertainment resources. Take a moment to view some of the great books and videos that we are curently offering.
Lake Maps Lake Maps
- Need a map of your favorite lake or lakes? Guide's Choice has a complete selection of maps and map books to fit your needs! Lake maps are vital component to fishing success. If you do not see your favorite lake(s) listed please call us to see if it is available. We can do special orders, although there would be a little lead time to account for mailing time from the manufacturer.
Pink "Tower of Power"
Pink "Tower of Power"
Guides Choice Pro Shop's Pink "Tower Of Power" features many of the manufacturers of todays most popular muskie baits. A few you can expect to see are Musky Mania, Believer, Smuttly Dog, Pacemakers, Musky Innovations, Triple D, Mepps, Ghosttail, Grim Reaper, Buchertail, Suick, Phantom, Double D's, Mantas, and more. Many large muskies have been caught in recent times on pink baits, now these baits available in your favorite manufacturers.

Fall Muskie! Turnover and Beyond DVD Fall Muskie! Turnover and Beyond DVD
Here it is! Fall muskie fishing means BIG fish! While casting artificials is good, live bait is really effective this time of year. "Ranger" Rick Krueger has put hundreds of anglers on trophy fish and will be your guide in this new DVD. You'll discover time-tested methods for setting the hooks on these elusive fish. Here's just some of what you'll learn...understanding turnover...using suckers on quickstrike rigs...presentation...boat control...choosing and using artificial lures and much more! There's nothing else like it! 

Price:   $24.99

Buy online or call us at 1-715-477-2248 to order by phone!