{"title":"Ego","description":"","products":[{"product_id":"ego-typhon-soft-side-bait-cooler","title":"Ego Soft Sided Bait Cooler","description":"\u003ch1 data-path-to-node=\"0\"\u003e\u003cb data-path-to-node=\"0\" data-index-in-node=\"0\"\u003eStealth on the Water: EGO Soft Side Bait Cooler\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp data-path-to-node=\"1\"\u003eEGO reimagines bait management with a focus on tactical portability and extreme durability. Built with a rugged, leak-proof TPU shell, this soft-sided cooler is designed for the mobile Northwoods angler who needs a lightweight, high-performance alternative to bulky plastic bait buckets.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"2\"\u003e\u003cb data-path-to-node=\"2\" data-index-in-node=\"0\"\u003eIntegrated Aeration System\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"3\"\u003eUnlike traditional setups that leave hoses pinched and lids hanging open, the EGO Soft Side Bait Cooler features a streamlined \u003cb data-path-to-node=\"3\" data-index-in-node=\"127\"\u003eAero-Port System\u003c\/b\u003e.\u003c\/p\u003e\n\u003cul data-path-to-node=\"4\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,0,0\"\u003e\u003cb data-path-to-node=\"4,0,0\" data-index-in-node=\"0\"\u003eLow-Profile Setup:\u003c\/b\u003e Includes a dedicated aerator that fits perfectly into a built-in pocket for a clean, snag-free profile.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,1,0\"\u003e\u003cb data-path-to-node=\"4,1,0\" data-index-in-node=\"0\"\u003eSealed Performance:\u003c\/b\u003e The dedicated port allows the aerator hose to enter the main compartment while keeping the lid fully zipped, ensuring your water stays in the bag and your bait stays oxygenated.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"5\"\u003e\u003cb data-path-to-node=\"5\" data-index-in-node=\"0\"\u003eRugged Tactical Build\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"6\"\u003eDesigned for \"run-and-gun\" fishing, this cooler is built to survive the trek through thick timber or rocky shorelines.\u003c\/p\u003e\n\u003cul data-path-to-node=\"7\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,0,0\"\u003e\u003cb data-path-to-node=\"7,0,0\" data-index-in-node=\"0\"\u003eAdvanced Insulation:\u003c\/b\u003e Lightweight closed-cell foam keeps water temperatures stable for hours, protecting your bait from mid-day heat.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,1,0\"\u003e\u003cb data-path-to-node=\"7,1,0\" data-index-in-node=\"0\"\u003eLeak-Proof Construction:\u003c\/b\u003e High-frequency welded seams and a water-resistant zipper ensure zero leaks in your truck, SUV, or boat.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,2,0\"\u003e\u003cb data-path-to-node=\"7,2,0\" data-index-in-node=\"0\"\u003eMOLLE Attachment Points:\u003c\/b\u003e Customize your rig by attaching pliers or tools directly to the cooler shell.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-path-to-node=\"8\"\u003e\n\u003ch3 data-path-to-node=\"9\"\u003e\u003cb data-path-to-node=\"9\" data-index-in-node=\"0\"\u003eTechnical Specifications\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003eDimensions:\u003c\/b\u003e 10”L x 10”W x 13.5”H\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003eWeight:\u003c\/b\u003e 2.6 lbs (Lightweight for long hikes)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eShell Material:\u003c\/b\u003e Heavy-duty TPU fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cb data-path-to-node=\"10,3,0\" data-index-in-node=\"0\"\u003ePortability:\u003c\/b\u003e Includes a comfortable, adjustable shoulder strap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"11\"\u003e\u003cb data-path-to-node=\"11\" data-index-in-node=\"0\"\u003eThe Bottom Line:\u003c\/b\u003e The \u003cb data-path-to-node=\"11\" data-index-in-node=\"21\"\u003eEGO Soft Side Bait Cooler\u003c\/b\u003e is the perfect hybrid of a professional dry bag and a high-performance bait well. It’s the ultimate solution for anglers who fish hard, travel light, and demand a clean, tactical setup.\u003c\/p\u003e","brand":"Ego","offers":[{"title":"Typhon (includes Ego aerator)","offer_id":53010833211757,"sku":"EGO75081","price":89.99,"currency_code":"USD","in_stock":true},{"title":"Pontus (includes BubbleBox aerator)","offer_id":53010833244525,"sku":"EGO75090","price":89.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/2882\/5197\/files\/Typhon.png?v=1770390404"},{"product_id":"ego-kryptek-tackle-backpack-compact","title":"Ego Kryptek Tackle Backpack Compact","description":"\u003ch1 data-path-to-node=\"0\"\u003e\u003cb data-path-to-node=\"0\" data-index-in-node=\"0\"\u003eMaster the Backwoods: EGO Kryptek Tactical Tackle Box Backpack\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp data-path-to-node=\"1\"\u003eEquip yourself for any angling mission with the \u003cb data-path-to-node=\"1\" data-index-in-node=\"48\"\u003eEGO Kryptek Tactical Tackle Box Backpack\u003c\/b\u003e. Engineered for the serious angler who demands both style and extreme utility, this backpack combines an aggressive aesthetic with the rugged durability needed to withstand the harshest Northwoods environments—from dense brush to remote timber lakes.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"2\"\u003e\u003cb data-path-to-node=\"2\" data-index-in-node=\"0\"\u003eRugged Construction \u0026amp; Tactical Design\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"3\"\u003eBuilt from ultra-tough \u003cb data-path-to-node=\"3\" data-index-in-node=\"23\"\u003e1000 Denier Nylon\u003c\/b\u003e with a \u003cb data-path-to-node=\"3\" data-index-in-node=\"48\"\u003ePVC-coated backing\u003c\/b\u003e, this bag is designed for maximum water resistance and long-term durability. Whether you’re trekking through the woods to a hidden honey hole or loading up the boat for a day on the flowage, the EGO Tactical Backpack is built to endure.\u003c\/p\u003e\n\u003cul data-path-to-node=\"4\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,0,0\"\u003e\u003cb data-path-to-node=\"4,0,0\" data-index-in-node=\"0\"\u003eKryptek Pontus Camo:\u003c\/b\u003e Features cutting-edge camo technology for a high-performance, tactical look.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,1,0\"\u003e\u003cb data-path-to-node=\"4,1,0\" data-index-in-node=\"0\"\u003eLaser-Cut Molle Loops:\u003c\/b\u003e Provides customizable external storage for pliers, line cutters, and other essential tools.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,2,0\"\u003e\u003cb data-path-to-node=\"4,2,0\" data-index-in-node=\"0\"\u003eTactical Velcro Area:\u003c\/b\u003e Customize your rig with morale patches or ID tags.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"5\"\u003e\u003cb data-path-to-node=\"5\" data-index-in-node=\"0\"\u003eAdvanced Organization \u0026amp; Storage\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"6\"\u003eStay organized with a massive main compartment and a \u003cb data-path-to-node=\"6\" data-index-in-node=\"53\"\u003eremovable divider\u003c\/b\u003e, allowing you to customize your internal storage layout to fit your specific gear needs.\u003c\/p\u003e\n\u003cul data-path-to-node=\"7\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,0,0\"\u003e\u003cb data-path-to-node=\"7,0,0\" data-index-in-node=\"0\"\u003eFour Tackle Trays Included:\u003c\/b\u003e Comes loaded with four clear \u003cb data-path-to-node=\"7,0,0\" data-index-in-node=\"57\"\u003e3600-series trays\u003c\/b\u003e (10\" x 7\") for secure lure management.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,1,0\"\u003e\u003cb data-path-to-node=\"7,1,0\" data-index-in-node=\"0\"\u003eMultiple Storage Pockets:\u003c\/b\u003e Plenty of room for terminal tackle, sunglasses, snacks, and extra spools.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,2,0\"\u003e\u003cb data-path-to-node=\"7,2,0\" data-index-in-node=\"0\"\u003eComfort on the Move:\u003c\/b\u003e Features \u003cb data-path-to-node=\"7,2,0\" data-index-in-node=\"30\"\u003econtoured backpack straps\u003c\/b\u003e designed to distribute weight evenly during long hikes to the water.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-path-to-node=\"8\"\u003e\n\u003ch3 data-path-to-node=\"9\"\u003e\u003cb data-path-to-node=\"9\" data-index-in-node=\"0\"\u003eTechnical Specifications\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003eMaterial:\u003c\/b\u003e 1000D Nylon with water-resistant PVC backing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003eDimensions:\u003c\/b\u003e 17”L x 11”W x 19”H\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eWeight:\u003c\/b\u003e 6.31 lbs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cb data-path-to-node=\"10,3,0\" data-index-in-node=\"0\"\u003eIncluded:\u003c\/b\u003e 4x 3600-series tackle trays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,4,0\"\u003e\u003cb data-path-to-node=\"10,4,0\" data-index-in-node=\"0\"\u003eCamo Pattern:\u003c\/b\u003e Kryptek Pontus\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"11\"\u003e\u003cb data-path-to-node=\"11\" data-index-in-node=\"0\"\u003eThe Bottom Line:\u003c\/b\u003e The \u003cb data-path-to-node=\"11\" data-index-in-node=\"21\"\u003eEGO Kryptek Tactical Tackle Box Backpack\u003c\/b\u003e is the ultimate storage solution for anglers who value organization, durability, and a tactical edge. Don't just carry your gear—deploy it.\u003c\/p\u003e","brand":"Ego","offers":[{"title":"Default Title","offer_id":53221884133741,"sku":"EGOE75075","price":169.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/2882\/5197\/files\/EGO-Kryptek-Backpack-Pontus_3QTrays_1-2000x2000.jpg?v=1776171981"},{"product_id":"ego-floating-bait-well-net","title":"EGO Floating Bait Well Net","description":"\u003ch2 data-path-to-node=\"0\"\u003e\u003cb data-path-to-node=\"0\" data-index-in-node=\"0\"\u003eEGO Floating Bait Well Net: Never Lose Your Grip\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eStop fumbling in the tank and keep your bait healthy. The \u003cb data-path-to-node=\"1\" data-index-in-node=\"58\"\u003eEGO Floating Bait Well Net\u003c\/b\u003e is the essential tool for quick, stress-free bait retrieval. Engineered for performance and convenience, it stays on top so you stay on your game.\u003c\/p\u003e\n\u003chr data-path-to-node=\"2\"\u003e\n\u003ch3 data-path-to-node=\"3\"\u003e\u003cb data-path-to-node=\"3\" data-index-in-node=\"0\"\u003eKey Features\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul data-path-to-node=\"4\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,0,0\"\u003e\u003cb data-path-to-node=\"4,0,0\" data-index-in-node=\"0\"\u003eTotal Buoyancy:\u003c\/b\u003e Integrated foam collar ensures the net floats upright and is always easy to grab.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,1,0\"\u003e\u003cb data-path-to-node=\"4,1,0\" data-index-in-node=\"0\"\u003eBait-Safe Mesh:\u003c\/b\u003e Soft, non-tangle nylon protects delicate scales and slime coats, keeping bait livelier.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,2,0\"\u003e\u003cb data-path-to-node=\"4,2,0\" data-index-in-node=\"0\"\u003eBuilt to Last:\u003c\/b\u003e Corrosion-resistant materials, perfect for \u003cb data-path-to-node=\"4,2,0\" data-index-in-node=\"58\"\u003esaltwater\u003c\/b\u003e and \u003cb data-path-to-node=\"4,2,0\" data-index-in-node=\"72\"\u003efreshwater\u003c\/b\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,3,0\"\u003e\u003cb data-path-to-node=\"4,3,0\" data-index-in-node=\"0\"\u003eCompact \u0026amp; Ergonomic:\u003c\/b\u003e High-grip handle designed for effortless one-handed scooping.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-path-to-node=\"5\"\u003e\n\u003ch3 data-path-to-node=\"6\"\u003e\u003cb data-path-to-node=\"6\" data-index-in-node=\"0\"\u003eSpecifications\u003c\/b\u003e\u003c\/h3\u003e\n\u003ctable data-path-to-node=\"7\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"7,1,0,0\"\u003e\u003cb data-path-to-node=\"7,1,0,0\" data-index-in-node=\"0\"\u003eHoop Size\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"7,1,1,0\"\u003e\u003cb data-path-to-node=\"7,1,1,0\" data-index-in-node=\"0\"\u003e8\" x 8\" Square\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"7,2,0,0\"\u003e\u003cb data-path-to-node=\"7,2,0,0\" data-index-in-node=\"0\"\u003eBag Depth\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"7,2,1,0\"\u003e\u003cb data-path-to-node=\"7,2,1,0\" data-index-in-node=\"0\"\u003e8\"\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"7,3,0,0\"\u003e\u003cb data-path-to-node=\"7,3,0,0\" data-index-in-node=\"0\"\u003eHandle Length\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"7,3,1,0\"\u003e\u003cb data-path-to-node=\"7,3,1,0\" data-index-in-node=\"0\"\u003e10\"\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"7,4,0,0\"\u003e\u003cb data-path-to-node=\"7,4,0,0\" data-index-in-node=\"0\"\u003eMesh Type\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"7,4,1,0\"\u003eNon-tangle Soft Nylon\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Ego","offers":[{"title":"Default Title","offer_id":53296837820781,"sku":null,"price":6.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/2882\/5197\/files\/FloatingBaitWellNet.png?v=1778196833"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/2882\/5197\/collections\/Ego.png?v=1747860468","url":"https:\/\/guideschoiceproshop.com\/collections\/ego.oembed","provider":"Guide's Choice Pro Shop","version":"1.0","type":"link"}