Skip to the content
Vilas County Musky Headquarters
  • Home
  • Products
  • Contact
  • About Us
  • Musky Fishing
  • Multi-Species
  • Ice Fishing
  • Facebook
  • Instagram
Guide's Choice Pro Shop

Phone: 715-477-2248

Retail Store Hours:

Monday 7-5

Tuesday 7-5

Wednesday 7-5

Thursday 7-5

Friday 7-5

Saturday 7-5

Sunday 7-3

Country/region

  • Canada (CAD $)
  • United States (USD $)
Log in Open mini cart
  • Home
  • Products
  • Contact
  • About Us
  • Musky Fishing
  • Multi-Species
  • Ice Fishing
Need help?

Phone: 715-477-2248

Retail Store Hours:

Monday 7-5

Tuesday 7-5

Wednesday 7-5

Thursday 7-5

Friday 7-5

Saturday 7-5

Sunday 7-3

Country/region

  • Canada (CAD $)
  • United States (USD $)
  • Home
  • Products
  • Contact
  • About Us
  • Musky Fishing
  • Multi-Species
  • Ice Fishing
Today's live bait menu: Crappie Minnows, Rosy Red Minnows, XL Fatheads, Spikes, and Wax Worms
Home » Ice Fishing
Ice Jigs

Ice Jigs

Ice Fishing Lures

Ice Fishing Lures

Ice Fishing Soft Plastics

Ice Fishing Soft Plastics

Tip-Ups and Tip-Downs

Tip-Ups and Tip-Downs

Automatic Hooksetters

Automatic Hooksetters

Ice Fishing Rods & Reels

Ice Fishing Rods & Reels

Ice Augers & Accessories

Ice Augers & Accessories

Ice Fishing and Tip Up Line

Ice Fishing and Tip Up Line

Ice Fishing Accessories

Ice Fishing Accessories

Ice Fishing Live Bait Rigs

Ice Fishing Live Bait Rigs

Elk River Custom Rods - Ice Rods

Feel the slightest bite with hand crafted ice rods from a master rod builder

Skip to product information
Elk River Custom Rods

Elk River Custom Rods XP Ice Rods

In stock
Regular price $79.00
Model
Ice Strong Titanium Spring Bobber
 
 
This item is a deferred, subscription, or recurring purchase. By continuing, I agree to the cancellation policy and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted.
View full details

Lake Effect Lure Co. - Bring the storm

One of the top ice brands in the store!

Lake Effect Lure Co. Lake Effect Lure Co.

Lake Effect Lure Co.

Shop Lake Effect Lure Co.
Lake Effect UV/Glow Tungsten Ice Jigs Lake Effect UV/Glow Tungsten Ice Jigs
Lake Effect Lure Co.

Lake Effect UV/Glow Tungsten Ice Jigs

In stock
Regular price $3.25
Select options
Lake Effect Nasty Plastics Ice Bug Lake Effect Nasty Plastics Ice Bug
Lake Effect Lure Co.

Lake Effect Nasty Plastics Ice Bug

In stock
Regular price $4.25
Select options
Lake Effect Nasty Plastics Crazy Bug Lake Effect Nasty Plastics Crazy Bug
Lake Effect Lure Co.

Lake Effect Nasty Plastics Crazy Bug

In stock
Regular price $4.25
Select options
Lake Effect Nasty Plastics Split Tail Lake Effect Nasty Plastics Split Tail
Lake Effect Lure Co.

Lake Effect Nasty Plastics Split Tail

In stock
Regular price $4.25
Select options
Lake Effect Eye Catcher Lake Effect Eye Catcher
Lake Effect Lure Co.

Lake Effect Eye Catcher

In stock
Regular price $5.99
Select options
Lake Effect X-Treme Ice Jig Box Lake Effect X-Treme Ice Jig Box
Lake Effect Lure Co.

Lake Effect X-Treme Ice Jig Box

Only 2 left
Regular price $15.99
Select options
Lake Effect Nasty Plastics Ice Stinger
Lake Effect Lure Co.

Lake Effect Nasty Plastics Ice Stinger

In stock
Regular price $4.25

HOT Product!

Skip to product information
Widow Maker Lures

Widow Maker Tungsten Ice Fly Glow Jig

Only 2 left
SKU: FG10GREEN
Regular price $3.99
Size
Color
 
 
This item is a deferred, subscription, or recurring purchase. By continuing, I agree to the cancellation policy and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted.
View full details

New to GCPS - hand made Tipz Down by Slowie

Craftsmanship from the heart of the Northwoods

Skip to product information
Tipz Down by Slowie

Tipz Down by Slowie

In stock
Regular price $49.99
Size
 
 
This item is a deferred, subscription, or recurring purchase. By continuing, I agree to the cancellation policy and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted.
View full details

Clam ice fishing products

Quality, value and style

Clam Tungsten Drop-Kick Jigs Clam Tungsten Drop-Kick Jigs
Clam

Clam Tungsten Drop-Kick Jigs

In stock
Regular price $5.49
Select options
Clam Maki Clam Maki
Clam

Clam Maki

In stock
Regular price $4.99
Select options
Clam Niku Soldier Fly (8 per pack) Clam Niku Soldier Fly (8 per pack)
Clam

Clam Niku Soldier Fly (8 per pack)

Only 2 left
Regular price $5.99
Select options
Clam Clam

Clam

Shop Clam

Piscifun Carbon X

Fantastic quality and value, on or off the ice

Skip to product information
Piscifun

Piscifun® Carbon X Spinning Reel The Best Light Spinning Fishing Reel

Only 2 left
Regular price $59.99
Size
 
 
This item is a deferred, subscription, or recurring purchase. By continuing, I agree to the cancellation policy and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted.
View full details

Jigging lures

Jigging Lures Jigging Lures

Jigging Lures

Shop Jigging Lures
Cubby Mini Mite Packs Cubby Mini Mite Packs
Cubby Fishing Tackle

Cubby Mini Mite Packs

In stock
Regular price From $5.39
Select options
Rapala Jigging Rap® Rapala Jigging Rap®
Rapala

Rapala Jigging Rap®

In stock
Regular price From $8.49
Select options
Northland Thumper Crappie King (2 per pack) Northland Thumper Crappie King (2 per pack)
Northland Fishing Tackle

Northland Thumper Crappie King (2 per pack)

In stock
Regular price $4.99
Select options

Beaver Dam Tip-Ups

Tradition and quality from legendary Wisconsin brand!

Skip to product information
Acme Tackle Co.

Beaver Dam Tip-Ups

Only 1 left
SKU: BDTP-BC
Regular price $64.99
Style
 
 
This item is a deferred, subscription, or recurring purchase. By continuing, I agree to the cancellation policy and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted.
View full details

FINS Ice Tamer - Braid in the USA!

Skip to product information
FINS

FINS IceTamer Ice Fishing Braid (50 yard spools)

In stock
Regular price $9.95
Color
Test
 
 
This item is a deferred, subscription, or recurring purchase. By continuing, I agree to the cancellation policy and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted.
View full details

Ice fishing accessories

Ice Fishing Accessories Ice Fishing Accessories

Ice Fishing Accessories

Shop Ice Fishing Accessories
ColdSnap Toothpick Hook Remover with Lanyard ColdSnap Toothpick Hook Remover with Lanyard
Cold Snap

ColdSnap Toothpick Hook Remover with Lanyard

In stock
Regular price From $7.49
Select options
Clam Ice Picks Floating
Clam

Clam Ice Picks Floating

In stock
Regular price $12.99
Northeast ThermaSeat Ice Hole Cover
Northeast

Northeast ThermaSeat Ice Hole Cover

Out of stock
Regular price $9.99

Just in to the store!

Skip to product information
Guide's Choice Pro Shop

Automatic Ice Fisherman 27" Combo

Out of stock
Regular price $139.99
 
 
This item is a deferred, subscription, or recurring purchase. By continuing, I agree to the cancellation policy and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted.
View full details

An ice classic - The Swedish Pimple

Dozens of colors and sizes in stock

Swedish Pimple #2 (1/10 oz) Swedish Pimple #2 (1/10 oz)
Bay de Noc Lure Co.

Swedish Pimple #2 (1/10 oz)

In stock
Regular price $4.99
Select options
Swedish Pimple #4 (1/4 oz) Swedish Pimple #4 (1/4 oz)
Bay de Noc Lure Co.

Swedish Pimple #4 (1/4 oz)

In stock
Regular price $5.99
Select options
Swedish Pimple #3 (1/5 oz) Swedish Pimple #3 (1/5 oz)
Bay de Noc Lure Co.

Swedish Pimple #3 (1/5 oz)

In stock
Regular price $5.99
Select options
Bay de Noc Lure Co. Bay de Noc Lure Co.

Bay de Noc Lure Co.

Shop Bay de Noc Lure Co.

Buck-Shot Rattle Spoon - a top performer on the ice in the Northwoods and beyond!

Skip to product information
Northland Fishing Tackle

Northland Buck-Shot Rattle Spoon

In stock
SKU: BRS2-106
Regular price $5.99
Size
Color
 
 
This item is a deferred, subscription, or recurring purchase. By continuing, I agree to the cancellation policy and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted.
View full details
Fast shipping

All orders ship same or next day

Order online and pickup in person

Located in fishing paradise, Eagle River, Wisconsin

After hours service

Late getting into town and need to pickup your order? We can help. Email us at store@guideschoiceproshop.com

Top notch service

Family owned and operated business

Our newsletter

Subscribe to our newsletter and receive special offers

  • Search
  • Return Policy
  • Terms Of Service

Retail Store Hours

Monday - Saturday: 7am -5pm | Sunday: 7am - 3pm

  • Facebook
  • Instagram
© 2026, Guide's Choice Pro Shop - Powered by Shopify
Payment methods
  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Google Pay
  • Mastercard
  • PayPal
  • Shop Pay
  • Visa

Your cart

Your cart is empty