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Guide's Choice Pro Shop

715-477-2248

7 am - 5 pm Every day
NEW OWNERS 2025

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715-477-2248

7 am - 5 pm Every day
NEW OWNERS 2025

Country/region

  • Canada (CAD $)
  • United States (USD $)
  • Home
  • Products
  • Contact
  • About Us
  • Musky Fishing
  • Ice Fishing
Our retail store will be closed 12/24 - 12/26 as we celebrate the holidays with family. Online orders will ship Friday. Merry Christmas and happy holidays!
Home » Ice Fishing
Ice Jigs

Ice Jigs

Ice Fishing Lures

Ice Fishing Lures

Ice Fishing Soft Plastics

Ice Fishing Soft Plastics

Tip-Ups and Tip-Downs

Tip-Ups and Tip-Downs

Ice Fishing Rods & Reels

Ice Fishing Rods & Reels

Ice Augers & Accessories

Ice Augers & Accessories

Ice Fishing and Tip Up Line

Ice Fishing and Tip Up Line

Ice Fishing Accessories

Ice Fishing Accessories

Ice Fishing Live Bait Rigs

Ice Fishing Live Bait Rigs

Lake Effect Lure Co.

Bring the storm

Lake Effect Lure Co. Lake Effect Lure Co.

Lake Effect Lure Co.

Shop Lake Effect Lure Co.
Lake Effect UV/Glow Tungsten Ice Jigs Lake Effect UV/Glow Tungsten Ice Jigs
Lake Effect Lure Co.

Lake Effect UV/Glow Tungsten Ice Jigs

In stock
Regular price $3.25
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Lake Effect Nasty Plastics Ice Bug Lake Effect Nasty Plastics Ice Bug
Lake Effect Lure Co.

Lake Effect Nasty Plastics Ice Bug

In stock
Regular price $4.25
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Lake Effect Nasty Plastics Split Tail Lake Effect Nasty Plastics Split Tail
Lake Effect Lure Co.

Lake Effect Nasty Plastics Split Tail

In stock
Regular price $4.25
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Lake Effect X-Treme Ice Jig Box Lake Effect X-Treme Ice Jig Box
Lake Effect Lure Co.

Lake Effect X-Treme Ice Jig Box

In stock
Regular price $15.99
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Lake Effect Nasty Plastics Ice Stinger
Lake Effect Lure Co.

Lake Effect Nasty Plastics Ice Stinger

In stock
Regular price $4.25
Lake Effect Nasty Plastics Nymph Jr.
Lake Effect Lure Co.

Lake Effect Nasty Plastics Nymph Jr.

In stock
Regular price $4.25
Lake Effect Eye Catcher Lake Effect Eye Catcher
Lake Effect Lure Co.

Lake Effect Eye Catcher

In stock
Regular price $5.99
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HOT Product!

Widow Maker Lures

Widow Maker Tungsten Ice Fly Glow Jig

In stock
SKU: FG10GOLD
Regular price $3.99
Size
Color
 
 
This item is a recurring or deferred purchase. By continuing, I agree to the cancellation policy and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted.
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New to GCPS - hand made Tipz Down by Slowie

Craftsmanship from the heart of the Northwoods

Tipz Down by Slowie

Tipz Down by Slowie

In stock
Regular price $49.99
Size
 
 
This item is a recurring or deferred purchase. By continuing, I agree to the cancellation policy and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted.
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Clam ice fishing products

Quality, value and style

Clam Tungsten Drop-Kick Jigs Clam Tungsten Drop-Kick Jigs
Clam

Clam Tungsten Drop-Kick Jigs

In stock
Regular price $5.49
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Clam Ice Picks Floating
Clam

Clam Ice Picks Floating

In stock
Regular price $12.99
Clam Niku Soldier Fly (8 per pack) Clam Niku Soldier Fly (8 per pack)
Clam

Clam Niku Soldier Fly (8 per pack)

In stock
Regular price $5.99
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Clam Clam

Clam

Shop Clam

Piscifun Carbon X

Fantastic quality and value, on or off the ice

Piscifun

Piscifun® Carbon X Spinning Reel The Best Light Spinning Fishing Reel

In stock
Regular price $59.99
Size
 
 
This item is a recurring or deferred purchase. By continuing, I agree to the cancellation policy and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted.
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Elk River Custom Rods

Simply the best ice rods!

Elk River 28” Panfish XP – Ultra-Lite Ice Rod with Reel Seat
Elk River Custom Rods

Elk River 28” Panfish XP – Ultra-Lite Ice Rod with Reel Seat

In stock
Regular price $79.00
Elk River 32” Walleye/Panfish XP – Medium-Lite Ice Rod with Reel Seat
Elk River Custom Rods

Elk River 32” Walleye/Panfish XP – Medium-Lite Ice Rod with Reel Seat

Only 2 left
Regular price $84.00
Elk River 38” Panfish XP – Ultra-Lite Ice Rod with Reel Seat
Elk River Custom Rods

Elk River 38” Panfish XP – Ultra-Lite Ice Rod with Reel Seat

In stock
Regular price $84.00
Elk River 38” Panfish XP – Ultra-Lite Ice Rod with Reel Seat and Ice Strong Titanium Spring Bobber
Elk River Custom Rods

Elk River 38” Panfish XP – Ultra-Lite Ice Rod with Reel Seat and Ice Strong Titanium Spring Bobber

In stock
Regular price $104.00
Elk River 32” Panfish XP – Ultra-Lite Ice Rod with Reel Seat and Ice Strong Titanium Spring Bobber
Elk River Custom Rods

Elk River 32” Panfish XP – Ultra-Lite Ice Rod with Reel Seat and Ice Strong Titanium Spring Bobber

In stock
Regular price $99.00
Elk River 32” Panfish XP – Ultra-Lite Ice Rod with Reel Seat
Elk River Custom Rods

Elk River 32” Panfish XP – Ultra-Lite Ice Rod with Reel Seat

In stock
Regular price $79.00
Elk River 28” Panfish XP – Ultra-Lite Ice Rod with Reel Seat and Ice Strong Titanium Spring Bobber
Elk River Custom Rods

Elk River 28” Panfish XP – Ultra-Lite Ice Rod with Reel Seat and Ice Strong Titanium Spring Bobber

In stock
Regular price $99.00
Elk River Custom Rods Elk River Custom Rods

Elk River Custom Rods

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Jigging lures

Jigging Lures Jigging Lures

Jigging Lures

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Rapala Jigging Rap® Rapala Jigging Rap®
Rapala

Rapala Jigging Rap®

In stock
Regular price From $8.49
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Swedish Pimple #4 (1/4 oz) Swedish Pimple #4 (1/4 oz)
Bay de Noc Lure Co.

Swedish Pimple #4 (1/4 oz)

In stock
Regular price $5.99
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Rapala Slab Rap Rapala Slab Rap
Rapala

Rapala Slab Rap

In stock
Regular price $9.99
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Beaver Dam Tip-Ups

Tradition and quality from legendary Wisconsin brand!

Acme Tackle Co.

Beaver Dam Tip-Ups

Only 2 left
SKU: BDTP-AF
Regular price $64.99
Style
 
 
This item is a recurring or deferred purchase. By continuing, I agree to the cancellation policy and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted.
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FINS Ice Tamer - Braid in the USA!

FINS

FINS IceTamer Ice Fishing Braid (50 yard spools)

In stock
Regular price $9.95
Color
Test
 
 
This item is a recurring or deferred purchase. By continuing, I agree to the cancellation policy and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted.
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Ice fishing accessories

Ice Fishing Accessories Ice Fishing Accessories

Ice Fishing Accessories

Shop Ice Fishing Accessories
ColdSnap Toothpick Hook Remover with Lanyard ColdSnap Toothpick Hook Remover with Lanyard
Cold Snap

ColdSnap Toothpick Hook Remover with Lanyard

In stock
Regular price From $7.49
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Clam Ice Picks Floating
Clam

Clam Ice Picks Floating

In stock
Regular price $12.99
ThermaSeat Ice Hole Cover
Northeast

ThermaSeat Ice Hole Cover

In stock
Regular price $9.99

Just in to the store!

Guide's Choice Pro Shop

Automatic Ice Fisherman 27" Combo

Only 2 left
Regular price $139.99
 
 
This item is a recurring or deferred purchase. By continuing, I agree to the cancellation policy and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted.
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An ice classic - The Swedish Pimple

Dozens of colors and sizes in stock

Swedish Pimple #4 (1/4 oz) Swedish Pimple #4 (1/4 oz)
Bay de Noc Lure Co.

Swedish Pimple #4 (1/4 oz)

In stock
Regular price $5.99
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Swedish Pimple #3 (1/5 oz) Swedish Pimple #3 (1/5 oz)
Bay de Noc Lure Co.

Swedish Pimple #3 (1/5 oz)

In stock
Regular price $5.99
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Swedish Pimple #2 (1/10 oz) Swedish Pimple #2 (1/10 oz)
Bay de Noc Lure Co.

Swedish Pimple #2 (1/10 oz)

In stock
Regular price $4.99
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Bay de Noc Lure Co. Bay de Noc Lure Co.

Bay de Noc Lure Co.

Shop Bay de Noc Lure Co.

Buck-Shot Rattle Spoon - a top performer on the ice in the Northwoods and beyond!

Northland Fishing Tackle

Northland Buck-Shot Rattle Spoon

In stock
SKU: BRS2-106
Regular price $5.99
Size
Color
 
 
This item is a recurring or deferred purchase. By continuing, I agree to the cancellation policy and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted.
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Fast shipping

All orders ship same or next day

Order online and pickup in person

Located in fishing paradise, Eagle River, Wisconsin

After hours service

Late getting into town and need to pickup your order? We can help. Email us at store@guideschoiceproshop.com

Top notch service

Family owned and operated business

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Fall 2025 Store Hours

Open 7 days a week, 7 am to 5 pm

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