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Guide's Choice Pro Shop

Phone: 715-477-2248

Retail Store Hours:

Monday 7-5

Tuesday 7-5

Wednesday 7-5

Thursday 7-5

Friday 7-5

Saturday 7-5

Sunday 7-3

Country/region

  • Canada (CAD $)
  • United States (USD $)
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  • Musky Fishing
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Need help?

Phone: 715-477-2248

Retail Store Hours:

Monday 7-5

Tuesday 7-5

Wednesday 7-5

Thursday 7-5

Friday 7-5

Saturday 7-5

Sunday 7-3

Country/region

  • Canada (CAD $)
  • United States (USD $)
  • Home
  • Products
  • Contact
  • About Us
  • Musky Fishing
  • Multi-Species
  • Ice Fishing
Today's live bait menu: Crappie Minnows, Rosy Red Minnows, Spikes, and Wax Worms
Home » Multi-Species

We carry a huge selection of multi-species lures...more products added daily!

We ship FAST!

Artificial Bait

Artificial Bait

Bass Glide Baits

Bass Glide Baits

Chatterbait

Chatterbait

Crankbaits

Crankbaits

Inline Spinners

Inline Spinners

Jigging Lures

Jigging Lures

Jigs

Jigs

Lipless Crankbaits

Lipless Crankbaits

Soft Plastics

Soft Plastics

Spinnerbait

Spinnerbait

Swimbait

Swimbait

Top Water Lures

Top Water Lures

Spinning reels from Shimano, Piscifun, Okuma and more

Spinning Reels Spinning Reels

Spinning Reels

Shop Spinning Reels
Shimano Nasci FD Spinning Reel Shimano Nasci FD Spinning Reel
Shimano

Shimano Nasci FD Spinning Reel

In stock
Regular price $124.99
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Shimano Sahara Rear Drag Spinning Reel Shimano Sahara Rear Drag Spinning Reel
Shimano

Shimano Sahara Rear Drag Spinning Reel

In stock
Regular price $104.99
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Shimano Sienna FG Spinning Reel Shimano Sienna FG Spinning Reel
Shimano

Shimano Sienna FG Spinning Reel

In stock
Regular price From $34.99
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Piscifun® Carbon X Spinning Reel The Best Light Spinning Fishing Reel Piscifun® Carbon X Spinning Reel The Best Light Spinning Fishing Reel
Piscifun

Piscifun® Carbon X Spinning Reel The Best Light Spinning Fishing Reel

In stock
Regular price From $59.99
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Piscifun®Carbon X II Spinning Reels Best Ultralight Spinning Fishing Reel Piscifun®Carbon X II Spinning Reels Best Ultralight Spinning Fishing Reel
Piscifun

Piscifun®Carbon X II Spinning Reels Best Ultralight Spinning Fishing Reel

In stock
Regular price From $74.99
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Gapen Wild River Spinning Reel - Light #1.5
Gapen

Gapen Wild River Spinning Reel - Light #1.5

Only 1 left
Regular price $59.99
Okuma Ceymar Spinning Reel Okuma Ceymar Spinning Reel
Okuma

Okuma Ceymar Spinning Reel

In stock
Regular price $49.99
Select options
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GCPS Rod Combos

Fenwick HMG 6' Medium & Shimano Syncopate 1000FG Spinning Combo

Only 1 left
Regular price $129.99
Regular price -30% $184.99 Sale price $129.99
 
 
This item is a recurring or deferred purchase. By continuing, I agree to the cancellation policy and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted.
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Baitcaster reels from Shimano, Piscifun, Okuma, Abu Garcia and more

Baitcaster Reels Baitcaster Reels

Baitcaster Reels

Shop Baitcaster Reels
Piscifun® Alijoz Size 300 Low Profile Baitcasting Reel Casting Reels Piscifun® Alijoz Size 300 Low Profile Baitcasting Reel Casting Reels
Piscifun

Piscifun® Alijoz Size 300 Low Profile Baitcasting Reel Casting Reels

In stock
Regular price $109.99
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Abu Garcia Revo Toro® Beast™ T2 Low Profile Baitcaster Reel Abu Garcia Revo Toro® Beast™ T2 Low Profile Baitcaster Reel
-43%
Abu Garcia

Abu Garcia Revo Toro® Beast™ T2 Low Profile Baitcaster Reel

Out of stock
Regular price $199.99
Regular price $349.99 Sale price $199.99
Out of stock
Shimano Tranx 400A Baitcasting Reel Shimano Tranx 400A Baitcasting Reel
-27%
Shimano

Shimano Tranx 400A Baitcasting Reel

In stock
Regular price $269.99
Regular price $369.99 Sale price $269.99
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Piscifun Alijoz 400 8:1:1 Baitcasting Reel with Bait Clicker Piscifun Alijoz 400 8:1:1 Baitcasting Reel with Bait Clicker
Piscifun

Piscifun Alijoz 400 8:1:1 Baitcasting Reel with Bait Clicker

In stock
Regular price $159.99
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Piscifun Alijoz 400 6:6:1 Baitcasting Reel with Bait Clicker Piscifun Alijoz 400 6:6:1 Baitcasting Reel with Bait Clicker
Piscifun

Piscifun Alijoz 400 6:6:1 Baitcasting Reel with Bait Clicker

Only 1 left
Regular price $159.99
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Abu Garcia RCN-6600 Record (Discontinued) Abu Garcia RCN-6600 Record (Discontinued)
-40%
Abu Garcia

Abu Garcia RCN-6600 Record (Discontinued)

Out of stock
Regular price From $119.99
Regular price $199.99 Sale price From $119.99
Out of stock
Piscifun® Alloy M Baitcasting Reel
Piscifun

Piscifun® Alloy M Baitcasting Reel

Out of stock
Regular price $79.99
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GCPS Rod Combos

Fenwick 6'6" HMG w/Shimano DLX DC150HG Casting Combo

Only 1 left
Regular price $329.99
Regular price -11% $369.99 Sale price $329.99
 
 
This item is a recurring or deferred purchase. By continuing, I agree to the cancellation policy and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted.
View full details

Bass gliders catch more than just bass....musky, pike, psycho perch

G-Ratt Pistol Pete 5 3/4" Glide Bait G-Ratt Pistol Pete 5 3/4" Glide Bait
G-Ratt Baits

G-Ratt Pistol Pete 5 3/4" Glide Bait

Out of stock
Regular price $21.99
Out of stock
G-Ratt Sneaky Pete 8" Glide Bait G-Ratt Sneaky Pete 8" Glide Bait
G-Ratt Baits

G-Ratt Sneaky Pete 8" Glide Bait

Only 1 left
Regular price $38.99
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G-Ratt Poppa Pete 10" Glide Bait
G-Ratt Baits

G-Ratt Poppa Pete 10" Glide Bait

In stock
Regular price $54.99
Bass Glide Baits Bass Glide Baits

Bass Glide Baits

Shop Bass Glide Baits

NEW to the store

Bass candy

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Z-Man

Z-Man Fuzzy NuggetZ

In stock
SKU: FZN-23
Regular price $9.99
Color
 
 
This item is a recurring or deferred purchase. By continuing, I agree to the cancellation policy and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted.
View full details

Huge selection of soft plastics...from panfish to musky and everything in between

Soft Plastics Soft Plastics

Soft Plastics

Shop Soft Plastics
Keitech Easy Shiner Swim Baits Keitech Easy Shiner Swim Baits
Keitech

Keitech Easy Shiner Swim Baits

In stock
Regular price $5.99
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YUM Dinger YUM Dinger
YUM

YUM Dinger

In stock
Regular price $3.99
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Yamamoto Senko (10 per pack) Yamamoto Senko (10 per pack)
Yamamoto

Yamamoto Senko (10 per pack)

In stock
Regular price $7.99
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Kalin's Lunker Grub Kalin's Lunker Grub
Kalin's

Kalin's Lunker Grub

In stock
Regular price From $4.49
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Keitech FAT Swing Impact Swimbait Keitech FAT Swing Impact Swimbait
Keitech

Keitech FAT Swing Impact Swimbait

In stock
Regular price From $6.99
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Kalin's Triple Threat Crappie Scrub 1 3/4" Kalin's Triple Threat Crappie Scrub 1 3/4"
Kalin's

Kalin's Triple Threat Crappie Scrub 1 3/4"

In stock
Regular price $3.99
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Z-Man Finesse TRD™ (6-pack) Z-Man Finesse TRD™ (6-pack)
Z-Man

Z-Man Finesse TRD™ (6-pack)

In stock
Regular price $4.99
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Computerized line control makes birds nests a thing of the past

One of our absolute store favorites

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Shimano

Shimano SLX DC Baitcasting Reels

In stock
Regular price $224.99
Size
 
 
This item is a recurring or deferred purchase. By continuing, I agree to the cancellation policy and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted.
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Nothing but quality tools in our store

Tools Tools

Tools

Shop Tools
Rapala Super Line Scissors
Rapala

Rapala Super Line Scissors

Out of stock
Regular price $7.49
Rapala Jaw Spreader
Rapala

Rapala Jaw Spreader

In stock
Regular price From $2.99
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Rapala Fisherman's Pliers 6"
Rapala

Rapala Fisherman's Pliers 6"

In stock
Regular price $13.99
Smity Hook Sharpeners Smity Hook Sharpeners
Smity Baits

Smity Hook Sharpeners

In stock
Regular price From $15.99
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Rapala Fishing Hemostats
Rapala

Rapala Fishing Hemostats

Only 1 left
Regular price $13.99
Rapala Anglers Pliers 8 1/2" - White
Rapala

Rapala Anglers Pliers 8 1/2" - White

In stock
Regular price $16.99
Rapala Panfish Pliers 4"
Rapala

Rapala Panfish Pliers 4"

Out of stock
Regular price $12.99

The best split ring pliers on the market

USA made - the quality of these shines through, split ring after split ring

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Xuron

Xuron Stainless Steel Split Ring Pliers

In stock
SKU: FISH496SS
Regular price $26.99
 
 
This item is a recurring or deferred purchase. By continuing, I agree to the cancellation policy and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted.
View full details

Big name brands...always competitively priced

Z-Man Rapala Strike King
Z-Man Original ChatterBait® (1/2 oz) Z-Man Original ChatterBait® (1/2 oz)
Z-Man

Z-Man Original ChatterBait® (1/2 oz)

In stock
Regular price $6.99
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Z-Man Finesse TRD™ (6-pack) Z-Man Finesse TRD™ (6-pack)
Z-Man

Z-Man Finesse TRD™ (6-pack)

In stock
Regular price $4.99
Select options
Z-Man Finesse ShroomZ™ Jigheads (5-pack) Z-Man Finesse ShroomZ™ Jigheads (5-pack)
Z-Man

Z-Man Finesse ShroomZ™ Jigheads (5-pack)

In stock
Regular price $5.99
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Z-Man ChatterBait® Mini Z-Man ChatterBait® Mini
Z-Man

Z-Man ChatterBait® Mini

In stock
Regular price $5.99
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Rapala X-Rap® Rapala X-Rap®
Rapala

Rapala X-Rap®

In stock
Regular price From $12.99
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Rapala Original Floating® Rapala Original Floating®
Rapala

Rapala Original Floating®

In stock
Regular price From $10.49
Select options
Rapala Husky Jerk Rapala Husky Jerk
Rapala

Rapala Husky Jerk

In stock
Regular price From $7.49
Select options
Rapala Jointed® Rapala Jointed®
Rapala

Rapala Jointed®

In stock
Regular price From $11.99
Select options
Strike King KVD Squarebill 1.5 Hard Knock Crankbait Strike King KVD Squarebill 1.5 Hard Knock Crankbait
Strike King

Strike King KVD Squarebill 1.5 Hard Knock Crankbait

In stock
Regular price $9.99
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Strike King KVD Squarebill 2.5 Strike King KVD Squarebill 2.5
Strike King

Strike King KVD Squarebill 2.5

In stock
Regular price $8.99
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Strike King KVD Squarebill 1.5 Deep Crankbait Strike King KVD Squarebill 1.5 Deep Crankbait
Strike King

Strike King KVD Squarebill 1.5 Deep Crankbait

In stock
Regular price $10.99
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Strike King KVD Squarebill 1.0 Strike King KVD Squarebill 1.0
Strike King

Strike King KVD Squarebill 1.0

In stock
Regular price $8.99
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HUGE Rapala inventory, all competitively priced

Rapala Rapala

Rapala

Shop Rapala
Rapala X-Rap® Rapala X-Rap®
Rapala

Rapala X-Rap®

In stock
Regular price From $12.99
Select options
Rapala Original Floating® Rapala Original Floating®
Rapala

Rapala Original Floating®

In stock
Regular price From $10.49
Select options
Rapala Husky Jerk Rapala Husky Jerk
Rapala

Rapala Husky Jerk

In stock
Regular price From $7.49
Select options
Rapala Jointed® Rapala Jointed®
Rapala

Rapala Jointed®

In stock
Regular price From $11.99
Select options
Rapala DT® (Dives-To) Series Rapala DT® (Dives-To) Series
Rapala

Rapala DT® (Dives-To) Series

In stock
Regular price $11.99
Select options
Rapala Jigging Rap® Rapala Jigging Rap®
Rapala

Rapala Jigging Rap®

In stock
Regular price From $8.49
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Rapala Shad Rap® Rapala Shad Rap®
Rapala

Rapala Shad Rap®

In stock
Regular price $11.99
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Everything you need to measure that catch

Sven's Sleeve Measurett N Release | Cradle Tray for Measuring Fish Sven's Sleeve Measurett N Release | Cradle Tray for Measuring Fish
Sven's Sleeve / MNR Products

Sven's Sleeve Measurett N Release | Cradle Tray for Measuring Fish

In stock
Regular price From $17.99
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Fish Bumper Tri-fold Muskie Bumper Fish Bumper Tri-fold Muskie Bumper
Fish Bumper LLC

Fish Bumper Tri-fold Muskie Bumper

Only 2 left
Regular price $160.00
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Reck-N-Rack Musky Tournament Bump Board
Reck-N-Rack

Reck-N-Rack Musky Tournament Bump Board

Only 1 left
Regular price $129.99
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Measuring Tools and Bump Boards Measuring Tools and Bump Boards

Measuring Tools and Bump Boards

Shop Measuring Tools and Bump Boards
Fast shipping

All orders ship same or next day

Order online and pickup in person

Located in fishing paradise, Eagle River, Wisconsin

After hours service

Late getting into town and need to pickup your order? We can help. Email us at store@guideschoiceproshop.com

Top notch service

Family owned and operated business

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Monday - Saturday: 7am -5pm | Sunday: 7am - 3pm

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