Believer 7" Jointed Crankbait

Versatile Legend: Believer 7" Jointed

The Believer 7" Jointed is one of the most versatile and proven lures in fishing history. Its unique shape and jointed body create a frantic, high-vibration action that has been triggering strikes from trophy Pike and Muskie for decades. Whether you are working shallow weeds or deep breaks, the Believer's dual-eyelet design allows you to adjust your depth and action on the fly.

Dual-Eyelet Versatility

The hallmark of the Believer is its two mounting points, allowing you to switch between "Shallow" and "Deep" presentations without changing lures.

• Shallow Eyelet: Perfect for working over the top of vegetation or in skinny water. It provides a wider wobble and keeps the bait higher in the water column.

• Deep Eyelet: Increases the dive angle and tightens the vibration, allowing you to reach fish holding in deeper transitions.

• Jointed Action: The articulated body adds a secondary swimming motion that creates more displacement and flash than a standard straight bait.

Depth & Speed Guide

Trolling Speed: For maximum stability and action, troll between 3 - 5 mph.

Pro Tip: Use the Deep Eyelet while casting to "bottom bounce" off rocks. The lure’s buoyancy and lip design help it deflect off structure, often triggering a strike the moment it kicks away from an obstruction.