Believer 7" Straight Crankbait

Drifter Tackle: 7" Straight Believer

The Legend That Triggers Record Catches

The Believer is one of the most versatile lures available to the modern angler today. For over 25 years, its unique shape and design have consistently produced record catches for anglers from around the world. Engineered with a unique and erratic action, it triggers strikes from trophy predators who have seen everything.

Dual-Eyelet Versatility

The hallmark of the Believer is its unique dual-eyelet design, which allows the bait to be fished from the surface down to depths of up to 20 feet simply by switching your snap:

• Surface/Shallow Work: Retrieve it slowly as a surface bait over thick vegetation using the shallow eyelet.

• Jerk & Twitch: Work it as a jerk or twitch bait over and through emerging weed growth.

• Deep Cranking/Trolling: Cast and deep troll it into rocks, timber, and heavy cover as a high-impact crankbait.

Technical Specifications

Pro Tactic: The "Speed-Troll Break"

The Believer is an exceptional trolling lure, especially at speeds between 3–5 mph. When trolling deep breaks or rocky shorelines, use the deep eyelet to keep the bait in the strike zone. Periodically "pop" the boat into neutral for two seconds before accelerating back to speed. This causes the Believer to stall and begin a slow rise before darting forward again—a move that often triggers a trailing musky to commit.

For over a quarter-century, the Believer has been the go-to for world-class predators. Put this 7-inch legend to work on your next trip.