Elk River Custom Rods Apex Series Walleye & Smallmouth Spinning Rods

The New Standard: Elk River Custom Rods Apex Series

New for 2026, the Apex Series represents the pinnacle of walleye and smallmouth spinning performance. Proudly made in Wisconsin, these rods are engineered for the angler who demands lightning-fast recovery and unmatched sensitivity.

Built as dedicated one-piece tools, the Apex Series features a high-modulus graphite blank that transmits even the most subtle pressure changes directly to your hand, ensuring you never miss a light-biting walleye or a tentative smallmouth.

In-Stock Apex Models

Premium Componentry

• Apex Reel Seat: An all-new, ergonomically designed reel seat that maximizes blank exposure for ultimate vibration transmission.

• Grade A Full Cork Handle: For fans of a traditional feel, the full cork grip provides superior comfort, warmth in cold weather, and a classic aesthetic.

• 1-Piece Construction: Eliminates the dead spots often found in multi-piece rods, providing a seamless, parabolic bend and maximum strength.

• High-Viz Accents: Finished with professional wraps and a high-visibility tip to help you visually detect strikes in low-light conditions.

🛡️ Wisconsin Built, Wisconsin Tough

Every Apex rod is handcrafted in Phillips, Wisconsin, and comes backed by Elk River’s commitment to quality. Whether you’re vertical jigging deep structure or casting hair jigs in the shallows, the Apex is designed to give you the competitive edge.