Mercer Creek Chub (Discontinued)

The Rare Legend: Mercer Creek Chub (Discontinued)

Own a piece of Muskie fishing history. The Mercer Creek Chub is a legendary "old school" twitch bait that has earned a permanent spot in the hall of fame for Northwoods anglers. Now discontinued, these lures are increasingly difficult to find and are highly sought after by both serious trophy hunters and collectors alike. Known for its distinct, wide-bodied profile and high-buoyancy wood construction, the Mercer Creek Chub offers an action that modern plastic lures simply cannot replicate.

Why It’s a Legend

The Mercer Creek Chub was designed to do one thing: move a lot of water. Its fat-bodied design creates a massive profile in the water, sending out heavy low-frequency vibrations that big fish feel through their lateral lines long before they see it.

• Hand-Tuned Performance: Each bait was crafted to deliver a signature "thump" and an erratic, side-to-side darting action when twitched.

• Exceptional Buoyancy: Being a wooden bait, it has a rapid rise on the pause—a "dying" action that is irresistible to large Pike and Muskies.

• Classic Proportions: Measuring just under 8 inches and weighing in at approximately 4.93 ounces, this lure provides the perfect "snack-sized" profile for big fish looking for a substantial meal without being overly cumbersome to cast all day.

A Collector's Prize

Because the Mercer Creek Chub is no longer in production, each lure is a finite resource. Whether you intend to throw it into heavy cover or display it in a collection, its value lies in its proven track record and its status as a "secret weapon" that many pros still refuse to take out of their boat.

💡 Pro Tip: The "Dead-Stick" Trigger

The Mercer Creek Chub is at its best when worked erratically. Give it three hard, downward snaps of the rod to get it dancing, then completely "dead-stick" it for 4-5 seconds. Because of its high-buoyancy wood body, it will begin to float toward the surface with a slight wobble. This mimics a wounded fish struggling for air—a visual trigger that often results in some of the most explosive surface strikes you’ll ever witness.

Product Specifications

Once they're gone, they're gone. Don't miss your chance to put a genuine Mercer Creek Chub back in your starting lineup.