Musky Innovations Big Joe

The Big Joe, originally crafted in the 1980s by visionary musky angler Joe Borgwart, has long been a game-changer in musky fishing. Known for its effectiveness in highly pressured waters, this 10", 4.5 oz. bait has been instrumental in landing countless trophy fish over the decades.

In 2015, Musky Innovations acquired the company and upheld its legacy by preserving the original molds. They’ve also enhanced the internal harness with modern materials for improved durability and introduced an exciting array of new colors. The Big Joe shines as both a pull-pause bait and a jigging lure. For optimal results, try imparting its action with your reel rather than the rod—short bursts of speed will make the Big Joe "jump" and belly flash, followed by a return to true. This lifelike motion often fools fish into inhaling it, convinced it’s the real deal.

Readily available at Guide's Choice Pro Shop in Eagle River, WI, the Big Joe is a must-have for anglers aiming to elevate their musky fishing game!