Musky Innovations Live Action Big Joe

The Legendary Musky Innovations Big Joe

Born in the 1980s from the mind of visionary angler Joe Borgwart, the Big Joe has spent decades cementing its reputation as a premier trophy-hunter. This 10-inch powerhouse is specifically engineered to trigger strikes in high-pressure waters where fish have seen it all. Since Musky Innovations took the helm in 2015, they have meticulously preserved the original, proven molds while upgrading the internal harness with modern materials for maximum durability against the "toothy" giants of the north.

Best Ways to Rig and Fish the Big Joe

The Big Joe is a versatile heavy-hitter that excels in multiple deep-water and power-fishing scenarios:

• The Pull-Pause Technique: This is where the Big Joe truly shines. Instead of using your rod, try using the reel to impart action. Rapid, short bursts of speed cause the bait to "jump" and produce a seductive belly flash before returning to center—a motion that convinces Muskies they are looking at an easy meal.

• Vertical and Structure Jigging: Because of its weighted design, the Big Joe is a phenomenal jigging lure. Work it near the thermocline or bounce it off deep structure. Pay close attention to your line as the bait falls; Muskies almost always inhale this bait "on the drop."

• Late-Season Trolling: When the water temperatures plummet and the fish move deep, slow-trolling the Big Joe is a deadly tactic. Its large profile and lifelike displacement make it an easy target for lethargic, late-season trophies.

• Deep Weed Edges: Use the Big Joe to pick apart the faces of deep weed walls. Its heavy weight allows you to stay in the strike zone longer even in windy conditions or heavy current.

Pro Tactics for Trophy Success

• The "Reel-Snap" Trigger: To get that signature belly flash, give the reel handle two quick rotations followed by a dead stop. This makes the bait dart erratically, mimicking a wounded forage fish.

• Targeting the Thermocline: Use your electronics to find the baitfish suspended at the thermocline. Jigging the Big Joe through these schools is a high-percentage play for suspended fish that aren't relating to traditional shoreline cover.

• The Figure-Eight Finish: Never forget the figure-eight! The Big Joe’s large profile creates a massive wake at the boat side, which is often the final trigger needed to turn a "follow" into a "strike."

• Size: 10" (4.5 oz)

• Quantity: 1 Per Pack