Musky Innovations Magnum Shallow Swimmin' Dawg 10" – Guide's Choice Pro Shop

Vilas County Musky Headquarters

Guide's Choice Pro Shop

Today's live bait menu: Small musky suckers, Medium/Large musky suckers, redtail chubs, XL fatheads, crappie minnows, walleye suckers, Canadian crawlers, panfish worms.

New Owners March 2025!

We'll be adding products daily - stop back often!

Open 7 days a week, 7 am until 6 pm

The Northwoods most complete bait and tackle store. Family owned and operated.

Our Store

Guide's Choice Pro Shop

4315 E. Wall St.

Eagle River, WI 54521

715-477-2248

Open 7 days a week 7 am - 6 pm