STORM ThunderStick®: The Classic Erratic Action
The STORM ThunderStick® is a legendary lure known for its distinctive, high-energy swimming action. It perfectly mimics a panicked baitfish with a "searching" wobble that predators find irresistible. Whether you are fishing the original series or the MadFlash versions, it remains a premier choice for Walleye, Bass, and Northern Pike.
Why the ThunderStick is a Staple
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Erratic Action: Unique side-to-side swim mimics a distressed minnow.
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Maximum Flash: Integrated scales and holographic finishes reflect light.
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Loud Rattles: Multi-ball system creates a distinct acoustic signature.
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Speed Versatility: Tracks true whether trolled fast or twitched slow.
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Durable Build: Withstands aggressive strikes from toothy predators.
Size & Depth Specifications
Select the model that fits your target depth and the size of the local forage.
| Model | Body Length | Weight | Running Depth |
| Original ThunderStick | 3-1/2" | 1/4 oz | 2' – 7' |
| Deep ThunderStick | 4-3/8" | 3/8 oz | 10' – 24' |
| MadFlash Shallow | 3-1/2" | 5/16 oz | 2' – 5' |
| MadFlash Deep | 3-1/2" | 5/16 oz | 6' – 15' |
🎣 Pro Tip: The "Rip and Stall"
The ThunderStick is a "reaction bait" specialist. Try a high-speed "rip" of the rod tip followed by a complete pause. The sudden acceleration creates a massive amount of vibration and flash, while the pause allows the lure to sit or slowly rise—often forcing a following fish to strike out of pure reflex.
With a natural shape and rolling action of a minnow you can’t go wrong with this crankbait. To top it all off, the addition of loud rattles and premium VMC® hooks make this combination deadly.
Our Store
Guide's Choice Pro Shop
4315 E. Wall St.
Eagle River, WI 54521
715-477-2248
Monday - Wednesday 7 am - 5 pm
Thursday - Friday: 7 am - 7 pm
Saturday: 7 am - 5 pm
Sunday: 7 am - 3 pm